Travel
Beyond the Upgrade: Building a Premium Strategy That Actually Works
Every travel company is expanding premium offerings. The question is whether premium is a product upgrade or a margin strategy.
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Business
How Travel Search, Discovery, and Booking Are Being Rewritten
The distribution and marketing funnel is changing shape. Companies still organizing their spend around a linear path to purchase are investing against a model that no longer describes how travelers actually behave.
Travel
Creating Value for Travelers and Investing in the Future
Every travel company with a direct channel faces the same question when a new platform gains traction quickly: join it and risk losing control, or stay off it and risk being left out.
Travel
Virgin Atlantic CEO: Don’t Make Customers Pay More for SAF Without the Environmental Benefit
Virgin Atlantic CEO Corneel Koster said more progress needs to be made on scaling SAF, which has faced severe supply chain bottlenecks.
Travel
Decoding the New Premium Traveler
Every travel company with a premium product is deciding whether the next generation of high-value customers looks like the last one.
Travel
Recalibrating Travel: What AI Changes, and What It Doesn’t
Every travel operator is weighing where to use AI first: to chase growth or to optimize profitability. The question for any travel company: can you use this economic wave to gain margins, or will you wait for a "normal" economic cycle?
Travel
Revolution’s Steve Case and Certares’ Greg O’Hara Are Betting on Scarce Travel Assets
The man who taught America to log on to the internet is going long on the offline world. And the man who is selling Amex GBT in a $6.3 billion deal talks about where he sees his next opportunities.
Travel
Building Integrated Systems Before the Next Disruption
When something goes wrong, every travel company learns what's within and out of its control. Most travel companies can't replicate Qatar Airways’ ownership structure, so the question is how to pinpoint handoff points in their own operation where a failure cascades.
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Travel
Agentic AI Is Raising Travel’s Tech Bill
Amadeus and Spotnana agree the plumbing for AI-powered travel costs more now. The industry still hasn’t settled who pays — or who captures the value.
Travel
Understanding AI’s Broad Impact
Travel brands have to evaluate if they're structured to let an agent handle the full relationship, and whether internal divisions may hold them back.
Travel
Booking Holdings: Building a Long-Term Competitive Advantage
Incumbent brands have to ask themselves: if the technology gets democratized, what do we have that no one else can replicate?
Travel
Prince Harry Calls on Travel Industry to Put Destinations First
The Duke of Sussex and founder of Travalyst wants the travel industry to prioritize the health and value of the people and places it sells — because business success relies on the longevity of those destinations.
Travel
Qatar Airways CEO Wants to Avoid Airfare Hikes: ‘We Don’t Want to Pass It on to Our Customers Just Yet’
Qatar Airways CEO Hamad Al-Khater’s comments on pricing are a stark contrast with Western counterparts, most of which have passed on fuel costs to customers.
Travel
‘The Traveler Comes to Us’: Uber CEO Explains Break-Even Bet on Hotels
Uber has already shown it can do more than rideshare. Hotels and short-term rentals are the next step in moving beyond the core.
Travel
Skift Global Forum Preview: What Happens After the Booking? Spotnana CEO Has a Number
The industry pours its attention into search and booking. Steve Singh thinks the money is in what happens after. Spotnana's AI now handles cancellations and refunds, and he believes servicing costs can fall by half. He makes the case at Skift Global Forum.
Travel
Skift Global Forum Preview: IHG’s Chief Commercial & Marketing Officer on Making Hotels Legible to AI
Heather Balsley is making IHG legible to the AI models while arguing the models will never own the guest. Two bets, one strategy, at Skift Global Forum.
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