Travel
Skift Global Forum 2026: Executives Place Long Bets on a Changing Traveler
The most important decisions influencing the future of travel don’t happen in a vacuum. Put the leaders making them in one room, and the overlaps become obvious.
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sgf2026
Business
Independence at Scale: Paradox or Opportunity?
For any owner-operator or investor weighing a big-brand flag against independence, the economics of that choice are shifting.
Travel
Building Systems That Take Everyone Into Account
Most sustainability commitments in travel measure what travel companies control directly. It's time to measure what they influence.
Travel
How to Create Value for Owners and Guests
The companies that invest on behalf of owners build a different kind of customer loyalty.
Travel
The Flavors That Connect Us
Travelers remember and return for experiences that can only be produced in a single time and place.
Travel
Driving Innovation and Partnerships Forward
Guest behaviors around how they use their time on cruises are materially changing, a shift hospitality companies should all be considering.
Business
Staying Agile in an Unpredictable Market
The question for every travel company shifting resources toward premium: is the demand truly structural?
Travel
How to Build for Travel’s Agentic Future
Almost every travel brand CEO at Skift Global Forum touched on what they want AI agents to do. Fewer talked about how they expect it to work.
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Travel
Permission to Exist: Rethinking the Role of the Industry
Travel companies are trying to turn loyalty programs into a membership. Chenault built the model they’re copying.
Travel
Transforming Travel’s Future
The Forum spent two days measuring the value of the traveler. Prince Harry asked whether anyone is measuring the health of the destination.
Travel
Rethinking Impact and Sustainable Frameworks That Scale
Every hospitality company has a sustainability commitment. Most of them sit in a report.
Travel
How to Plan for an Uncertain Future
Every global hospitality company is deciding whether to optimize for margin or for reach. Accor is choosing reach.
Travel
Capital Allocation: How Should Travel Invest in Its Future?
Physical assets, curated experiences, and trained human expertise are the most durable investments because AI makes them more valuable.
Travel
Who the 2036 Traveler Is, and What It Takes to Serve Them
The mismatch between decision timeline and data timeline can be a strategic blind spot.
Travel
The Expedition Mindset Is the Future of Luxury Travel
For any company investing in premium, the question is whether you’re competing on your product alone or on where you take the guest.
Travel
Skift Research: Travel’s Great Recalibration Index
The brands that don’t stand for something specific will be the first to disappear from the AI-curated shortlist.
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Travel
Hotels, AI, and Building for Long-Term Economic Value
Every hotel company is telling owners and franchisees that AI will improve their business. Ballotti is showing them the numbers.
Travel
Who’s in Charge When a Trip Goes Wrong?
The connected trip every platform CEO promised this week does not exist yet for most travelers. The gap between the vision and reality shows up the moment something breaks.
Travel
The Travel Card’s Next Act: Erasing Friction
For OTAs, hotels, and airlines, the question is what happens when a financial partner with that data, that trust, and a new technology stack starts competing for the same relationship.
Travel
From Vacation Ownership to Experience Access
For any travel brand with a captive repeat audience, the question is whether inventory alone can keep them coming back, or whether they need an added experience layer.