Creating Value for Travelers and Investing in the Future

Every travel company with a direct channel faces the same question when a new platform gains traction quickly: join it and risk losing control, or stay off it and risk being left out.

Published on RocksNews: 24 Sept 2026, 20:25 UTC
Updated: 24 Sept 2026, 20:25 UTC
Language: English

Every travel company with a direct channel faces the same question when a new platform gains traction quickly: join it and risk losing control, or stay off it and risk being left out.