Heather Balsley is making IHG legible to the AI models while arguing the models will never own the guest. Two bets, one strategy, at Skift Global Forum.
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Skift Global Forum Preview: IHG’s Chief Customer Officer on Making Hotels Legible to AI
Heather Balsley is making IHG legible to the AI models while arguing the models will never own the guest. Two bets, one strategy, at Skift Global Forum.
