Southwest Airlines Hopes to Capture More High-Spend Customers With New Lounges

Southwest is looking to lure in more premium customers with the new lounges and credit card it will launch next year, making Rapid Rewards more “aspirational.”

Published on RocksNews: 18 Sept 2026, 11:05 UTC
Updated: 18 Sept 2026, 11:05 UTC
Language: English

Southwest Airlines Hopes to Capture More High-Spend Customers With New Lounges — Image credit: Photo Credit: Vincenzo Pace

Southwest is looking to lure in more premium customers with the new lounges and credit card it will launch next year, making Rapid Rewards more “aspirational.”