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Southwest Airlines Slashes 2026 Profit Guidance on Higher Fuel Bills
Southwest is the latest airline to slash its profit outlook for the year as surging fuel costs bite into record revenues.
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Southwest is the latest airline to slash its profit outlook for the year as surging fuel costs bite into record revenues.
Southwest Airlines became the third major U.S. airline this month to cut its 2026 profit forecast due to higher fuel prices.
Southwest’s loyalty changes and new lounges make it even more like the rivals it spent decades trying to set itself apart from.
Southwest Airlines is overhauling its loyalty program and replacing A-List and A-List Preferred with three new tiers.
Southwest is looking to lure in more premium customers with the new lounges and credit card it will launch next year, making Rapid Rewards more “aspirational.”