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While Delta is still in the early stages of building out its own media network, personalization could become a major revenue stream for airlines looking to appeal to more affluent travelers.
United has a real lead with Starlink and is smart to make as much noise about it as possible. Travel history suggests the lead won't last nearly as long as the enthusiasm around it.
Despite grappling with a surge in high fuel costs, Alaska Airlines is doubling down on premium travel with more business class seats across its fleet and the introduction of premium economy.
Southwest is looking to lure in more premium customers with the new lounges and credit card it will launch next year, making Rapid Rewards more “aspirational.”
