The unstoppable success of Hobonichi's Japanese agendas: they are bought months in advance and move millions of euros a year

Launched by the Nippo brand of paper 25 years ago, its arrival on the western market has expanded and diversified its buyers, with the edition of 2027 exceeding expectations: "We had to close the store one day because we did not supply," they count from Likely, one of the two papers that can sell them in Spain

Published on RocksNews: 3 Oct 2026, 04:03 UTC
Updated: 3 Oct 2026, 04:07 UTC
Language: English (Original language: Spanish)

The unstoppable success of Hobonichi's Japanese agendas: they are bought months in advance and move millions of euros a year — The unstoppable success of Hobonichi's Japanese agendas: they are bought months in advance and move millions of euros a year — Image credit: Likely (EL PAÍS)

Launched by the Nippo brand of paper 25 years ago, its arrival on the western market has expanded and diversified its buyers, with the edition of 2027 exceeding expectations: "We had to close the store one day because we did not supply," they count from Likely, one of the two papers that can sell them in Spain

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The unstoppable success of Hobonichi's Japanese agendas: they are bought months in advance and move millions of euros a year | RocksNews