World
The unstoppable success of Hobonichi's Japanese agendas: they are bought months in advance and move millions of euros a year
Launched by the Nippo brand of paper 25 years ago, its arrival on the western market has expanded and diversified its buyers, with the edition of 2027 exceeding expectations: "We had to close the store one day because we did not supply," they count from Likely, one of the two papers that can sell them in Spain