Rethinking Impact and Sustainable Frameworks That Scale
Every hospitality company has a sustainability commitment. Most of them sit in a report.
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Travel
How to Plan for an Uncertain Future
Every global hospitality company is deciding whether to optimize for margin or for reach. Accor is choosing reach.
Capital Allocation: How Should Travel Invest in Its Future?
Physical assets, curated experiences, and trained human expertise are the most durable investments because AI makes them more valuable.
Intrepid’s Co-Founder Wants Travelers Closer to Home
Intrepid thinks U.S. customers can swap Morocco for New Mexico to bring down flight emissions. The result: a test of whether culture and connection matter more to travelers than distance.
Who the 2036 Traveler Is, and What It Takes to Serve Them
The mismatch between decision timeline and data timeline can be a strategic blind spot.
The Expedition Mindset Is the Future of Luxury Travel
For any company investing in premium, the question is whether you’re competing on your product alone or on where you take the guest.
Skift Research: Travel’s Great Recalibration Index
The brands that don’t stand for something specific will be the first to disappear from the AI-curated shortlist.
Hotels, AI, and Building for Long-Term Economic Value
Every hotel company is telling owners and franchisees that AI will improve their business. Ballotti is showing them the numbers.
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Who’s in Charge When a Trip Goes Wrong?
The connected trip every platform CEO promised this week does not exist yet for most travelers. The gap between the vision and reality shows up the moment something breaks.
China’s Golden Week Travelers Are Going Farther and Spending Less on Hotels
The good news for travel companies: Chinese travelers have more time to spend abroad this Golden Week. The less-good news for hotels: they have more places to spend it.
The Travel Card’s Next Act: Erasing Friction
For OTAs, hotels, and airlines, the question is what happens when a financial partner with that data, that trust, and a new technology stack starts competing for the same relationship.
From Vacation Ownership to Experience Access
For any travel brand with a captive repeat audience, the question is whether inventory alone can keep them coming back, or whether they need an added experience layer.
Beyond the Upgrade: Building a Premium Strategy That Actually Works
Every travel company is expanding premium offerings. The question is whether premium is a product upgrade or a margin strategy.
‘Everything is golden’: readers’ tips for a great autumn day out in the UK
With autumn officially here, our readers savour days of fruitful mellowness, from Cornwall to Loch Lomond • Tell us about a great wellness experience – the best tip wins a £200 holiday voucher I love Loch Lomond in autumn. I’d start with a walk around Balmaha village and a stretch of the West Highland Way, pretending I’m there for the scenery rather than earning the right to eat something massive afterwards. Autumn is when it looks best: orange hills, cold air, dramatic clouds and the constant Scottish gamble of whether you’ll get sunshine, sideways rain, or both within 10 minutes. I finish, i
Protests for massive tourism in the Balearic Islands put Aena in the spotlight
The plan of the airport company to expand the capacity of the airports of the islands, to reach 50 million passengers in 2031, revives the mobilizations
Creating Value for Travelers and Investing in the Future
Every travel company with a direct channel faces the same question when a new platform gains traction quickly: join it and risk losing control, or stay off it and risk being left out.
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Virgin Atlantic CEO: Don’t Make Customers Pay More for SAF Without the Environmental Benefit
Virgin Atlantic CEO Corneel Koster said more progress needs to be made on scaling SAF, which has faced severe supply chain bottlenecks.
Decoding the New Premium Traveler
Every travel company with a premium product is deciding whether the next generation of high-value customers looks like the last one.
What Hyatt’s CEO Learned by Owning Hotels — and the Trend He’s Most Excited About
For most of its history, Hyatt owned its own hotels. Its CEO says that experience never left the company.
Recalibrating Travel: What AI Changes, and What It Doesn’t
Every travel operator is weighing where to use AI first: to chase growth or to optimize profitability. The question for any travel company: can you use this economic wave to gain margins, or will you wait for a "normal" economic cycle?