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Travel

Building Integrated Systems Before the Next Disruption

When something goes wrong, every travel company learns what's within and out of its control. Most travel companies can't replicate Qatar Airways’ ownership structure, so the question is how to pinpoint handoff points in their own operation where a failure cascades.

Taking a deep dive in Helsinki’s subterranean city

Under the Finnish capital lies a world of swimming pools, go-karting tracks, playgrounds – and even an art gallery The moon is an impostor. Swimming backstroke beneath its surface, I look up at craggy hollows in close relief. White rock undulates in all directions, a forest of peaks rising next to a desert of craters. Every time I trick myself into thinking I’m somewhere celestial, the sound of children splashing brings me back to earth. This is no lunar landscape but Helsinki’s underground swimming hall, excavated from granite bedrock and officially opened in 1993. These days, Itäkeskus uimah

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Agentic AI Is Raising Travel’s Tech Bill

Amadeus and Spotnana agree the plumbing for AI-powered travel costs more now. The industry still hasn’t settled who pays — or who captures the value.

Understanding AI’s Broad Impact

Travel brands have to evaluate if they're structured to let an agent handle the full relationship, and whether internal divisions may hold them back.

Uber: Owning More of the Travel Journey

Every travel company that controls its own inventory is facing the same decision: let AI agents book it, or keep customers in the direct channel.

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Expedia Bets Against the All-Powerful AI Travel Agent

Expedia wants a seat inside the new wave of AI agents, including Meta's Muse. But CEO Ariane Gorin is betting on a messier future for travel: multiple entry points and specialized agents, not one bot that owns the whole trip.