Travel
Skift Commerce Summit 2026: Five Decisions in the Room
AI agents are here. Travel isn't ready. Decisions made today will determine who controls the booking, the customer relationship, and the economics of travel commerce.
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Travel
Skift Aviation Forum 2026: Five Decisions in the Room
Jet fuel prices are still rising, and just about every variable affecting air travel is in flux — aircraft supply, air traffic volume, global partnerships, input costs. Decisions made today will determine who succeeds in aviation.
Travel
Skift Global Forum 2026: 7 Insights From Travel Industry Leaders
The travel industry is racing to embrace AI, but still struggling with fundamental questions of trust, coordination, and commercial returns. We surveyed executives at Skift Global Forum 2026 to understand where the industry sees opportunity and where its biggest concerns lie.
Travel
Skift Transatlantic Summit 2026: Identifying Growth in a Durable but Fragmenting Corridor
The transatlantic corridor is seeing durable demand, and companies will have opportunities to gain a competitive advantage by deftly adapting to competing shifts simultaneously.
Travel
Skift Take Podcast: What It Takes to Put AI Into Production in Travel
AI’s value in travel will come down to execution. As it moves into core workflows, travel companies will need to build the integration and governance required to make AI a dependable part of everyday operations.
Business
Skift Data + AI Summit Europe 2026: AI Is Ubiquitous, Yet Still Unconquered
Under stricter regulation across a fragmented travel market, executives overseeing AI in European travel operations are now being forced into nuanced and challenging conversations.
Travel
Announcing Skift Global Forum East 2026: Can the Gulf’s Momentum Hold?
A war has turned the Gulf's growth story into an open question. Few leaders have settled how trajectory and traveler trust hold under sustained conflict. Skift Global Forum East puts the people making that call in one room in Abu Dhabi.
Business
Skift Transatlantic Summit: Five Decisions in the Room
The transatlantic corridor remains one of travel’s most important markets — and also one of the most exposed to global disruption.
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Travel
Skift Commerce Summit, A New Event for Travel Commerce Leaders, November 11 in New York
Travel's commerce layers are merging into one system, and control of that system will set margins for the next decade. We're bringing the operators making those calls together at Skift Commerce Summit this November.
Travel
See the Confirmed Speakers for Skift Transatlantic Summit 2026
A government minister, an EU regulator, a member of the European Parliament, and the airline and destination chiefs who move the corridor rarely share a stage. On October 15 in Dublin, they do, and so can you.
Business
Skift Creator Summit 2026: Building Trust to Influence the Transaction
Creator marketing has already proved it can generate attention. The next phase is building the system that connects attention to revenue.
Travel
Skift Live Tourism Summit 2026: Building Recurring Demand on the World’s Biggest Stages
Live tourism is much bigger than the events themselves. The industry now has to decide how to organize around it.
Travel
Skift Webinar: When AI Becomes the Travel Agent — How Hotels Get Chosen
Join Skift and industry leaders for a webinar exploring how AI is changing hotel discovery and booking. Learn how travelers are using and trusting AI, why accurate property information matters more than ever, and what hotels can do now to ensure they’re accurately understood, confidently recommended, and easily booked.
Travel
Skift Data + AI Summit Europe: Five Decisions in the Room
AI is changing European travel. The question is who can actually run it at scale when compliance, language, and data sovereignty are built into the operating model.
Travel
Skift Global Forum 2026: Executives Place Long Bets on a Changing Traveler
The most important decisions influencing the future of travel don’t happen in a vacuum. Put the leaders making them in one room, and the overlaps become obvious.
Travel
Skift Research: Travel’s Great Recalibration Index
The brands that don’t stand for something specific will be the first to disappear from the AI-curated shortlist.
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Travel
The New Skift
A year ago, we asked what Skift would look like if we started it today. This is the answer: Skift Intelligence, and a company rebuilt around the decisions travel’s leaders have to make.
Travel
Skift Global Forum Preview: What Happens After the Booking? Spotnana CEO Has a Number
The industry pours its attention into search and booking. Steve Singh thinks the money is in what happens after. Spotnana's AI now handles cancellations and refunds, and he believes servicing costs can fall by half. He makes the case at Skift Global Forum.
Travel
Skift Global Forum Preview: IHG’s Chief Commercial & Marketing Officer on Making Hotels Legible to AI
Heather Balsley is making IHG legible to the AI models while arguing the models will never own the guest. Two bets, one strategy, at Skift Global Forum.