Wyndham Courts AI Booking Agents in Push for Direct Bookings

The Super 8 and La Quinta franchiser is opening its inventory to Meta's Muse, OpenAI, and Instinct. Morgan Stanley analysts think AI agents could cost hotel groups less per booking than online travel agencies do.

Published on RocksNews

22 Oct 2026, 22:23 UTC

Updated

22 Oct 2026, 22:23 UTC

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English