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Paid loyalty is gaining traction in Asia Pacific, where subscriptions are already a habit. Accor is treating its 485,000-member program as a revenue channel, not a discount scheme. The real test is renewals, and those are only now arriving in volume.
Paid loyalty is gaining traction in Asia Pacific, where subscriptions are already a habit. Accor is treating its 485,000-member program as a revenue channel, not a discount scheme. The real test is renewals, and those are only now arriving in volume.
