Royal Orchid is betting India’s next hotel winners will follow travelers, not the old hotel map. The test now is making sure its brands don’t end up chasing the same customer under slightly different names.
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Royal Orchid Follows Indian Travelers Beyond the Metros, From Pilgrim Towns to Branded Homes
Royal Orchid is betting India’s next hotel winners will follow travelers, not the old hotel map. The test now is making sure its brands don’t end up chasing the same customer under slightly different names.
