Hyatt in Trademark Clash With Hilton Over ‘Select’ in Hotel Brand Names

When hotel giants keep stacking sub-brands and “brands of brands,” they eventually run out of words. Expect more naming collisions as the industry’s label factory keeps humming.

Published on RocksNews: 30 Oct 2026, 20:08 UTC
Updated: 30 Oct 2026, 20:08 UTC
Language: English

Hyatt in Trademark Clash With Hilton Over ‘Select’ in Hotel Brand Names — Image credit: Photo Credit: Hyatt

When hotel giants keep stacking sub-brands and “brands of brands,” they eventually run out of words. Expect more naming collisions as the industry’s label factory keeps humming.