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When hotel giants keep stacking sub-brands and “brands of brands,” they eventually run out of words. Expect more naming collisions as the industry’s label factory keeps humming.
When affluent travelers spend, Hyatt wins. The catch is that a portfolio built on luxury leisure is a bet on the wealth effect, and the good times could end if the stock market sneezes.
For most of its history, Hyatt owned its own hotels. Its CEO says that experience never left the company.
The path from online inspiration to booking isn’t linear. Travel brands say measurement is all about "incrementality."
Travel brands are letting go of the curated campaigns and heavily produced videos in favor of giving more creative control to creators.
The Almerian firm will soon begin the construction of a luxury hotel, which will start in 2028, three years after the initial plan, and will bear the Hyatt brand.
