In this Good Morning Hospitality bonus episode, Wil Slickers sits down with Sam Shank, co-founder and former CEO of HotelTonight, at Skift Global Forum to discuss how AI agents could reshape online travel distribution. Shank explains why AI-driven booking could challenge the sponsored search model that has fueled major online travel agencies like Booking.com and Expedia, while creating new opportunities for specialized agents and booking infrastructure.
GMH Bonus: Sam Shank on How AI Could Reshape Online Travel
In this Good Morning Hospitality bonus episode, Wil Slickers sits down with Sam Shank, co-founder and former CEO of HotelTonight, at Skift Global Forum to discuss how AI agents could reshape online travel distribution. Shank explains why AI-driven booking could challenge the sponsored search model that has fueled major online travel agencies like Booking.com and Expedia, while creating new opportunities for specialized agents and booking infrastructure.

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