Travel
GMH Bonus: Sam Shank on How AI Could Reshape Online Travel
In this Good Morning Hospitality bonus episode, Wil Slickers sits down with Sam Shank, co-founder and former CEO of HotelTonight, at Skift Global Forum to discuss how AI agents could reshape online travel distribution. Shank explains why AI-driven booking could challenge the sponsored search model that has fueled major online travel agencies like Booking.com and Expedia, while creating new opportunities for specialized agents and booking infrastructure.