How to Plan for an Uncertain Future
Every global hospitality company is deciding whether to optimize for margin or for reach. Accor is choosing reach.
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Every global hospitality company is deciding whether to optimize for margin or for reach. Accor is choosing reach.
Physical assets, curated experiences, and trained human expertise are the most durable investments because AI makes them more valuable.
The mismatch between decision timeline and data timeline can be a strategic blind spot.
For any company investing in premium, the question is whether you’re competing on your product alone or on where you take the guest.
The brands that don’t stand for something specific will be the first to disappear from the AI-curated shortlist.
Every hotel company is telling owners and franchisees that AI will improve their business. Ballotti is showing them the numbers.
The connected trip every platform CEO promised this week does not exist yet for most travelers. The gap between the vision and reality shows up the moment something breaks.
For OTAs, hotels, and airlines, the question is what happens when a financial partner with that data, that trust, and a new technology stack starts competing for the same relationship.
For any travel brand with a captive repeat audience, the question is whether inventory alone can keep them coming back, or whether they need an added experience layer.
Every travel company is expanding premium offerings. The question is whether premium is a product upgrade or a margin strategy.
The distribution and marketing funnel is changing shape. Companies still organizing their spend around a linear path to purchase are investing against a model that no longer describes how travelers actually behave.
The Medicines Agency claims that several companies refused to include their treatments in public funding. The scientific societies meet with the regulator this Friday
Every travel company with a direct channel faces the same question when a new platform gains traction quickly: join it and risk losing control, or stay off it and risk being left out.
Every travel company with a premium product is deciding whether the next generation of high-value customers looks like the last one.
The Mekong River crosses six countries and is much more than a river road: it supports economies, feeds millions of people and connects millennial cultures of South-East Asia. But their ecosystems face threats and their waters have become a space of regional power and tension. In this episode of Thus is Asia, we explore the geo-economic importance of Mekong, its natural wealth and the history of the societies that have grown around it.
Every travel operator is weighing where to use AI first: to chase growth or to optimize profitability. The question for any travel company: can you use this economic wave to gain margins, or will you wait for a "normal" economic cycle?
When something goes wrong, every travel company learns what's within and out of its control. Most travel companies can't replicate Qatar Airways’ ownership structure, so the question is how to pinpoint handoff points in their own operation where a failure cascades.
The actor separated this summer from his son's mother and has a bad run as a Nascar racing pilot. "In five years I will look to this very low moment and feel gratitude," he reflected in a message in Instagram
The experts of 'Babelia' describe the new of Elena Medel, Carol Anshaw, José María Lassalle, Laurandrea Torres Martínez, María O'Donnell and Patrick Radden Keefe