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‘It’s luxury that wants to be seen’: aristocrats and eccentrics inspire Demna’s vision for Gucci in Milan

Collection by the designer, brought in to return the ailing fashion house to profit, is on the money He’s the mononymic designer who has been charged with rescuing Gucci from plummeting sales. So where better for Demna to stage his third catwalk show than at the forefront of commerce – a purpose-built Gucci shop. During Milan fashion week on Friday, the designer transformed a convention centre into a sprawling retail space that mirrored the design for the brand’s new boutiques. Continue reading...

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Luxury is coming for our teeth – but should we really be paying £20 for a tube of toothpaste?

Minty fresh flavours are out, gold plated toothbrushes are in, and dental experts are sceptical • Don’t get Fashion Statement delivered to your inbox? Sign up here First it came for handwash. Then deodorant. Now, the fancification trend has claimed its next victim: dental products. From £20 toothpastes to bottles of mouthwash that sound more like a perfume than a breath freshener, a new wave of oral care is blurring the lines between function and fashion. Rather than being shoved in an old tumbler on the back of the shelf, today’s iterations of toothbrushes and pastes are at the forefront of s

Topic: Luxury | RocksNews