Saudi Arabia’s luxury hotel boom is mostly built. Hilton’s bet on what comes next is mid-market brands and franchises — and it has Turkey as proof the playbook works.
Advertisement
Hilton Has Luxury ‘Coming Out of Its Ears’ in Saudi Arabia. Now It Wants the Middle Market.
Saudi Arabia’s luxury hotel boom is mostly built. Hilton’s bet on what comes next is mid-market brands and franchises — and it has Turkey as proof the playbook works.
