Business
Hilton Bets on Scandic to Crack Nordics
International hotel brands have struggled to gain scale in the Nordic market. This deal shows one way to do it: letting someone who already knows the market carry most of the risk.
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Topic
franchising
Business
Hilton Has Luxury ‘Coming Out of Its Ears’ in Saudi Arabia. Now It Wants the Middle Market.
Saudi Arabia’s luxury hotel boom is mostly built. Hilton’s bet on what comes next is mid-market brands and franchises — and it has Turkey as proof the playbook works.