Why Brand USA Can’t Market the NFL

Destinations can capitalize on hosting a Super Bowl, World Cup, or Olympics — but DMOs are often constrained to marketing around the event, not through it.

Published on RocksNews: 23 Sept 2026, 02:18 UTC
Updated: 23 Sept 2026, 02:18 UTC
Language: English

Why Brand USA Can’t Market the NFL — Image credit: Photo Credit: Skift

Destinations can capitalize on hosting a Super Bowl, World Cup, or Olympics — but DMOs are often constrained to marketing around the event, not through it.