The founders of On, the phenomenon that attracts Mbappé and Zendaya: "Cost is not a limiting factor; our followers are willing to pay"

The segment of the sports slippers seemed totally copped, until On came to take down certainties. We travel to the brand's headquarters in Zurich and talk to its founders to analyze and explain the interest

Published on RocksNews

27 Sept 2026, 04:42 UTC

Updated

27 Sept 2026, 04:50 UTC

Language

English (Original language: Spanish)