Have you ever chosen a producer just because he's got the word "protein rich"? If the answer is yes, you're not alone. Protein products have become one of the most market-driven foods, benefiting from increased attention to health and physical fitness. But behind these attractive slogans, nutrition experts and consumer protection associations ask important questions: are these products really necessary? Are they offering real benefits or are they sometimes based more on marketing power than on food value? These questions stop in our health today.
"Sing with protein." Health products or marketing?
Have you ever chosen a producer just because he's got the word "protein rich"? If the answer is yes, you're not alone. Protein products have become one of the most market-driven foods, benefiting from increased attention to health and physical fitness. But behind these attractive slogans, nutrition experts and consumer protection associations ask important questions: are these products really necessary? Are they offering real benefits or are they sometimes based more on marketing power than on food value? These questions stop in our health today.

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