More fashion and less show: Milan puts the customer in the center

The main week of Italian fashion closes its doors with a clear bet to recover the customers it lost, either because of geopolitical derivas, changes of priorities or the industry's own mistakes

Published on RocksNews: 27 Sept 2026, 17:55 UTC
Updated: 27 Sept 2026, 17:57 UTC
Language: English (Original language: Spanish)

More fashion and less show: Milan puts the customer in the center — Image credit: Daniele Venturelli (WireImage)

The main week of Italian fashion closes its doors with a clear bet to recover the customers it lost, either because of geopolitical derivas, changes of priorities or the industry's own mistakes