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With AI changing the face of online discovery, many tourist boards and destinations are grappling with how to finesse the message. For Tourism Ireland, this has prompted it to measure how often it is shaping the answers that AI provides.
With AI changing the face of online discovery, many tourist boards and destinations are grappling with how to finesse the message. For Tourism Ireland, this has prompted it to measure how often it is shaping the answers that AI provides.
