Business
How First Class Jerk Is Building a Travel Media Brand
In this Skift Take Sessions episode, recorded at the Skift Creator Summit during Skift Global Forum, Sarah Dandashy sits down with Adam Lovick, founder of First Class Jerk, to discuss how he built a travel brand around irreverent storytelling, video, and photography. Lovick shares how his family’s history in the travel industry shaped his path and why he sees content and audience attention as a competitive advantage for travel brands.