World
Mexico beats records of visits, but can it hold on to mass tourism?
Mexico lives an unprecedented tourist boom: in 2025 it received about 100 million visitors and was consolidated among the most visited countries in the world. But behind the record figures are new challenges: the pressure on the environment, the saturation of destinations such as Cancun and the Maya Riviera, the risk of gentification, the regulation of platforms such as Airbnb and the safety of travellers. While the authorities seek to decentralize the activity and promote more sustainable tourism.