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Peta

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Peta claimed victory when fashion stopped using fur – so why are they back hijacking catwalks?

The animal welfare group has revived their runway-storming tactics from the noughts, now targeting the use of wool Her walk was poised, her outfit – crop top, tailored trousers, high heels – so on point that when Josie Knowles strutted down a London Fashion Week catwalk last month she could have passed for a model. That is, had it not been for the sign the Peta protester held saying “H&M: Wool is Bloody Cruel.” Still, as one social media commentator put it when praising her strut: “you cant tell me Peta didn’t know what they were doing when they hired this diva”. Continue reading...

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Why did a high-profile fashion CEO physically restrain Peta protesters at New York fashion week?

Steven Kolb tried to stop activists demonstrating against the use of wool – but he can’t curb consumers’ growing concern about where their clothes come from On Sunday afternoon, Mason Melito took a front row seat at the Cos show at New York fashion week. A campaigner at Peta (People for the Ethical Treatment of Animals), Melito wasn’t on the guest list – instead, he and four other activists had planned to briefly disrupt the catwalk show with the aim of drawing attention to the use of wool by the Swedish brand. Protests on the catwalk have a long, rich history. Since the 90s, Peta have regular