Business
McDonald's is leaning into chicken and drinks to grow. New data shows it could be a tough task
McDonald's is targeting growth in chicken and beverages, but Consumer Edge data shows Chick-fil-A and coffee chains gaining in customer spending.
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McDonald's is targeting growth in chicken and beverages, but Consumer Edge data shows Chick-fil-A and coffee chains gaining in customer spending.
McDonald's is following the lead of Amazon and Walmart as it starts its own media network.
McDonald's CEO Chris Kempczinski said that he expects that high inflation and flat traffic will continue to weigh on the restaurant industry.
The plans are part of the fast-food giant's new growth strategy, called McDonald's > NEXT.
The presentation comes as McDonald's U.S. business disappointed in its most recent quarter.
McDonald's announced this week that it is revising its U.S. value strategy after recording its slowest sales growth in more than a year.