Booking Takes $1 Billion Hit Over Possible FTC Settlement, Sees ‘Mixed’ Travel Market
The Middle East conflict and higher airfares continue to make their mark industrywide.
International news in seven languages
Topic
The Middle East conflict and higher airfares continue to make their mark industrywide.
Every new travel assistant wants to simplify my life, starting with another introduction.
Booking already has tools that organize trips. Vayo's proposition is that AI can turn the itinerary into something more: a system that learns how you travel, watches the entire trip, and starts working before you ask.
Booking Holdings has spent years trying to stitch a trip together across separate apps. Lola wagers one assistant built from scratch, with a membership model and human concierge service, can finally hold it together.
Incumbent brands have to ask themselves: if the technology gets democratized, what do we have that no one else can replicate?
Booking Holdings has to navigate pressure from AI upstarts, competition from Airbnb, and antitrust-minded courts, all while running five AI bets at once.
It's shaping up to be Airbnb's biggest new business. Hotel operators who've joined are liking the new customer pool so far. But how long can it stay exclusive?