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bets

Business

Hilton Bets on Scandic to Crack Nordics

International hotel brands have struggled to gain scale in the Nordic market. This deal shows one way to do it: letting someone who already knows the market carry most of the risk.

Politics

Citroën bets on nostalgia at Paris motor show amid struggling French sales

French president Emmanuel Macron is paying his customary visit to the Paris Motor Show this morning. This year's show sees electric and hybrid vehicles in the spotlight as European carbuilders seek to roll back years of sliding sales. The sector has been given a boost by China's commitment to stem the flow of Chinese e-vehicles, and some builders, such as the multinational Stellantis are betting on small affordable electric cars to win back customers. And one of the models it has lined up is an electric reboot of a French classic: the Citroën 2CV. FRANCE 24’s Charles Pellegrin interviewed Citr

Entertainment

Globo Bets on ‘To Love Is to Care’ at Mipcom as It Ushers ‘Super Drama’ Concept: ‘Titles That Represent the Best of the Brazilian Telenovela Tradition’

Brazilian media powerhouse Globo arrives at Mipcom with “To Love is to Care,” its latest primetime telenovela by lauded author Walcyr Carrasco. The melodrama stars a roster of some of Brazil’s biggest screen stars, including Chay Suede, Letícia Colin, Tony Ramos and Antônio Fagundes. The market marks Globo’s introduction of the telenovela to the international […]

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Travel

Expedia Bets Against the All-Powerful AI Travel Agent

Expedia wants a seat inside the new wave of AI agents, including Meta's Muse. But CEO Ariane Gorin is betting on a messier future for travel: multiple entry points and specialized agents, not one bot that owns the whole trip.

Politics

Air France bets on caviar and champagne to lure luxury flyers

Air France is betting big on luxury to keep wealthy travellers spending with lavish servings of caviar and champagne in first-class cabins as soaring fuel costs and disrupted travel patterns squeeze airlines worldwide. The campaign seems to have paid off, with the Paris-based carrier saying that premium bookings and revenue have grown this year despite industry-wide higher fares.