Entertainment
Banijay Entertainment’s Frédéric Balmary on U.S. Ambitions, Netflix and the Battle for IP: It’s ‘One of Our Big Fights’
Fresh off its merger, the Banijay/All3Media behemoth, now known as Banijay Entertainment, is eyeing an expansion into U.S. scripted production as Netflix looks to ramp up its slate of American hits amid a major shake-up of its content leadership. Speaking at Rome’s MIA Market, Banijay Entertainment chief business officer Frédéric Balmary said in an interview […]