Agentic AI Is Raising Travel’s Tech Bill
Amadeus and Spotnana agree the plumbing for AI-powered travel costs more now. The industry still hasn’t settled who pays — or who captures the value.
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Amadeus and Spotnana agree the plumbing for AI-powered travel costs more now. The industry still hasn’t settled who pays — or who captures the value.
Travel brands have mastered getting consumers to click "book." Few have figured out what to say once travelers start second-guessing that click.
Wyndham’s loyalty membership is getting younger fast. Now it’s setting up more concert packages and backstage passes to keep them.
Expedia wants a seat inside the new wave of AI agents, including Meta's Muse. But CEO Ariane Gorin is betting on a messier future for travel: multiple entry points and specialized agents, not one bot that owns the whole trip.
Booking Holdings has to navigate pressure from AI upstarts, competition from Airbnb, and antitrust-minded courts, all while running five AI bets at once.
Hilton is promising owners real margin gains after what its own CEO calls an 'abnormal' decade.
Sponsored listings could be significantly disrupted — or they will evolve to account for AI agents.
US and Chinese delegations held "succesful" and "constructive" talks in New York on Sunday on Artificial Intelligence and trade, ahead of Chinese President Xi Jinping's visit to Washington later this week. The two countries discussed setting up a dialogue mechanism as fears over AI security keep rising, and prepared to ease trade tensions as a truce deal is set to expire in November. Also in this edition, France and Canada seek to deepen ties on critical minerals and energy.
The travel industry is largely still testing AI bookings in controlled environments. Companies that can prove the technology works across live bookings at scale could gain a valuable head start.