‘A form of anti-status status’ – how much would you pay for a plain tote bag?
The ubiquitous carrier has been given a four-figure makeover. But why has an everyday bag associated with running errands and US supermarkets become so aspirational? • Don’t get Fashion Statement delivered to your inbox? Sign up here If you were in the blessed position of having £500 to spend on a bag, what would you look for? Would it be made of cotton? A nice light shade bound to sully quickly, like “paper white” or ecru? Would you want something that looks a lot like those ubiquitous totes sold by a certain US supermarket chain for a couple of dollars? No, thought not. But there are plenty
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‘A form of anti-status status’ – how much would you pay for a plain tote bag? — Image credit: Photograph: Phoebe Philo, Boat and Tote and Toteme
The ubiquitous carrier has been given a four-figure makeover. But why has an everyday bag associated with running errands and US supermarkets become so aspirational? • Don’t get Fashion Statement delivered to your inbox? Sign up here If you were in the blessed position of having £500 to spend on a bag, what would you look for? Would it be made of cotton? A nice light shade bound to sully quickly, like “paper white” or ecru? Would you want something that looks a lot like those ubiquitous totes sold by a certain US supermarket chain for a couple of dollars? No, thought not. But there are plenty
