A Sydney Sweeney ad goes viral: Are we all just being played?
Another Sydney Sweeney ad goes viral – this time promoting a sports betting application almost naked. The campaign sparked fury among female athletes who said it undermines decades of progress in women's sports. Yet is the outrage itself part of the overall marketing strategy and ‘feminist-baiting’ merely a tool to get clicks?
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A Sydney Sweeney ad goes viral: Are we all just being played? — Image credit: France 24 (English)
Another Sydney Sweeney ad goes viral – this time promoting a sports betting application almost naked. The campaign sparked fury among female athletes who said it undermines decades of progress in women's sports. Yet is the outrage itself part of the overall marketing strategy and ‘feminist-baiting’ merely a tool to get clicks?