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The campaigns are technological clashes to attract the attention of increasingly tired and disappointed voters, who receive information through multiple channels, and who vote more for beliefs and identities than for information or convenience. Antoni Gutiérrez-Rubí, communication advisor and recognized strategist who has worked in about 60 political campaigns in 11 countries, says that in these elections social psychology will weigh more than marketing
The campaigns are technological clashes to attract the attention of increasingly tired and disappointed voters, who receive information through multiple channels, and who vote more for beliefs and identities than for information or convenience. Antoni Gutiérrez-Rubí, communication advisor and recognized strategist who has worked in about 60 political campaigns in 11 countries, says that in these elections social psychology will weigh more than marketing
