Hello Kitty maker cuts ties with Japanese spy drama after China backlash

Sanrio has apologised after its merchandise line with Japanese TV series Vivant drew criticism.

Published on RocksNews: 29 Oct 2026, 03:55 UTC
Updated: 29 Oct 2026, 03:55 UTC
Language: English

Hello Kitty maker cuts ties with Japanese spy drama after China backlash — Hello Kitty maker cuts ties with Japanese spy drama after China backlash — Image credit: BBC News – Business

Sanrio has apologised after its merchandise line with Japanese TV series Vivant drew criticism.

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Hello Kitty maker cuts ties with Japanese spy drama after China backlash | RocksNews